VW returning to Super Bowl
Volkswagen of America will advertise during the Super Bowl for the third consecutive year, premiering a 60-second spot at the beginning of the third quarter.
The spot will feature the all-new Beetle, which arrived in dealerships in September. The 2012 Beetle was teased as a silhouette in last year's advertisement, but the iconic redesign is now ready for its Super Bowl close-up.
"The Super Bowl is the perfect platform to feature the bold, dynamic, and sportiest Beetle ever made," said Tim Mahoney, chief product and marketing officer of Volkswagen of America.
VW's spots in last year's Super Bowl were "The Force" and "Black Beetle." "The Force" featured the 2012 Chattanooga-made Passat and mini-Darth Vader.
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